General
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- As is the case throughout Asia, Thais are indirect communicators and they are tempered by the need to "save face" — much like their neighbours — and will normally avoid saying anything construed as judgemental or critical to people. Among close friends, however, communication is more direct.
- One common misconception about Thai people is that "they are easy to win over". Just because a Thai person is cheerful in a conversation or appears to agree with whatever you're saying does not mean they agree with or understand whatever you say. They're most likely doing it to save face. Sometimes you must read behind the lines and ascertain how someone is feeling.
- Although Thai people may not admit it, transparency and openness are valued and appreciated by them.
- Thai people often take words at face value. It's important to be clear, and upfront about what you intend to say, as euphemisms and idiomatic language may be misunderstood or taken out of context. Even saying something as simple as "the world is your oyster" may be interpreted literally rather than figuratively.
- There is a prevalent misunderstanding that Thai people are hesitant to interact with foreigners. This could be attributed to the language barrier; Thai people in general are quite conscious about their English skills and fear that their English proficiency might be evaluated by others. You can quickly bridge the gap by demonstrating some understanding of Thai and Thai customs.
- Friendships between Thais and non-Thais are not that common. If you end up befriending a Thai person, chances are, you may be the first foreign friend or acquaintance they have ever had.
- As a foreigner, it is common to be asked questions like "why do you work here", "do you have any plans to go back to your home country", "how long have you lived in Thailand", and variations thereof. Answer honestly.
- Approaching strangers or making contact with strangers is uncommon.
- Do not be surprised or upset if nobody appears to show interest in you immediately; friendships and relationships are seen as serious affairs in Thailand, and the journey from acquaintance to friend is often a long one.
- Thai people, in general, are connected to their families and it's common for them to spend vacations with their family members.
- Thais have a near-obsessive fascination with the lottery. It's the most popular form of gambling in the country and even foreign nationals are allowed to participate in the lottery. Gambling addiction is one of the most pressing social issues in Thailand.
- Thai people have a relaxed view of time. It's completely acceptable and normal to show up 15-30 minutes late to something.
- Thai people tend to believe in a wide range of superstitions. Evil spirits play a huge role in Thai culture.
- Thai people generally are not that interested in global and current affairs. This is attributed to two factors: the poor quality of the public educational system and a lack of focus about current affairs in Thai media. Talking about such subjects may confuse rather than intrigue the Thais.